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German designer Otl Aicher is best known for branding Lufthansa, the 1972 Munich Olympics and founding the influential Ulm School. His work for Isny im Allgäu pushed the boundaries of how a small town could represent itself through design.
Preface by Norman Foster.
The remarkable story of a project by the German designer that aimed to convey the attractions of a small town in southern Germany through pictograms.Mark Sinclair, Creative ReviewViewed against the backdrop of the London Design Festival’s superfluity of far-reaching and futuristic works, Aicher’s illustrative card system seems strikingly contemporary.Wallpaper*A really nicely done, well reported publication that I hope gets some international distribution.Michael Bierut,
Design Observer
Being outdoors in nature is healthy and good for us, but keeping to the route and not getting lost, can be challenging when the signposts get decayed. By modifying the system, working with farmers and landowners, this could help everyone stay on the right path.
There will be a online planning portal to discover and create GPX routes, which can be transferred and viewed on phones and smart watches, helping to show the way when outside.
In Development