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German designer Otl Aicher is best known for branding Lufthansa, the 1972 Munich Olympics and founding the influential Ulm School. His work for Isny im Allgäu pushed the boundaries of how a small town could represent itself through design.

Preface by Norman Foster.
The remarkable story of a project by the German designer that aimed to convey the attractions of a small town in southern Germany through pictograms.Mark Sinclair, Creative ReviewViewed against the backdrop of the London Design Festival’s superfluity of far-reaching and futuristic works, Aicher’s illustrative card system seems strikingly contemporary.Wallpaper*A really nicely done, well reported publication that I hope gets some international distribution.Michael Bierut,

Design Observer